Once I had a good idea of the James Hillier It’s So Moreish Maggie Beer Shirt in contrast I will get this company, its products, and its customers, I came up with a brief for the logo. This is where you define the purpose of the logo. What does it need to communicate? How should he feel? I can’t remember all the details from the brief because to be honest, I thought a lot at the time, but the main things we decided on were that the logo needed to have a strong, premium feel. , safe and reliable.
Once that was in place, I started brainstorming and sketching ideas. Draw as many ideas as possible. I couldn’t find any copies of the James Hillier It’s So Moreish Maggie Beer Shirt in contrast I will get this sketches I made, but I did find a file of one of the original ideas I tried: Not quite right. I had the idea of trying to incorporate the crosshairs to give it a military feel, but it ended up looking too weak. There are several other failed ideas like this among my sketches. One of them, however, turned out to be quite good. I took an infinity symbol and turned it into the letters EO for Electro-Optics:
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